BCG says local companies in emerging markets in the secret of success in the booming there are three main factors:
A, make full use of digital technology, customized service
Now the big data and the popularity of cloud computing has created a huge database of customer confidence, customized service is more and more able to accurately capture the customer's preferences. So, domestic enterprises has innate superiority can play.
Second, the brand marketing
Domestic enterprises to domestic consumer spending habits to grasp very reach the designated position, through to set up and promote the brand image, enhance brand awareness, brand strength and gradually, forming the core value of brand and brand.
Three, build the engine
The development of mobile Internet makes enterprises in human resources management to quickly absorb advanced ideas, strategic management of human resources.
In fact, both in local companies and multinational companies, emerging markets, the traditional field, quickly occupy the market more than two aspects: the enterprise's own strong development and correct analysis of the emerging industry market and assign to strategy implementation.
